Prof(Dr.) Chirag Rathod
About:
Dr. Rathod has successfully cleared UGC-NET examination. He completed his doctoral study in the field of Management in Retail and Brand management area. In his 21 years of academic/Government/Industry career, he has participated in a large number of national and international workshops, seminar and conferences.
He also worked at The Centre for Entrepreneurship Development (Industries and Mines Department, Government of Gujarat) as Project Manager and managed Entrepreneurial activities across state. He has guided many entrepreneurs to establish their business and assisted them in the decision making process pertaining to their Business.
He is prominent researcher and supervisor in the area of Start ups, Entrepreneruship, MSME, Consumer Research, Retail Brand and Promotion Management, Trends in Retailing, Services Marketing, Brand management etc. He has published and presented more than 45 research papers in International and National journals and conferences and won best paper awards.
Dr. Chirag Rathod has also served as reviewer as well as session chair in national and international conferences. He is visiting/Expert faculty to reputed institutes. He has conducted workshops on Research Methodology, Data Analysis, Marketing Research techniques and use of software package in data analysis and also delivered expert lectures in various seminars organized at reputed Management institutions. He has conducted Management Development Programs in association with various industries. He was visiting faculty to Hospital Management, HNGU, Patan.
Designation:
- Professor and Principal
Experience:
- 21 years in academics, Government, and industry
- Project Manager, The Centre for Entrepreneurship Development (Government of Gujarat)
- Managed statewide entrepreneurial and skill development activities
- Visiting/Expert Faculty at reputed institutes
- Visiting Faculty, Hospital Management, HNGU, Patan
- Visiting Faculty, Gujarat Technological University
Qualification:
- BBA
- MBA
- Ph.D. in Management (Retail and Brand Management)
- UGC-NET qualified
Teaching and Training
- Conducted workshops on Research Methodology, Data Analysis, and Marketing Research
- Delivered expert lectures at seminars and management institutions
- Conducted Management Development Programs with industries
RESEARCH PUBLICATIONS:
- Published and presented 50+ research papers in international and national journals/conferences.
- Won Best Scientist Award during NCTM 2012 at Sankalchand Patel College of Engineering, Visnagar
- Won First rank in track Management for paper titled “Impact of Psychological Factors of Educators for use of AI in Higher Education in India” (International Conference on Multidisciplinary Approach in Engineering, Technology and Management for Sustainable Development, May 24-25, 2024)
- Prominent researcher in Startups, Entrepreneurship, MSME, Consumer Research, Retail Brand Management, and Services Marketing
Research and Funding:
Received fund as co-investigator from Kadi Sarva Vidhyalaya University, Gandhinagar (Rs. 80000) for research project titled “An in-depth study on organized (modern) versus unorganized (traditional) retail stores services in the state of Gujarat”
Honors
– Reviewer and Session Chair, national and international conferences
– Speaker at Vibrant Gujarat 2024 District Events
– Speaker at various events organized by MSME