Smt. S. B. Patel Institute Of Business Management(BBA)

About: 

Dr. Harishchandra Singh Rathod leverages his Ph.D. and MBA to bring over 22 years of distinguished experience in higher education marketing. Throughout his extensive academic career, Dr. Rathod has progressed through pivotal roles, from Assistant Professor to Professor and Director. In these leadership positions, he has demonstrably honed exceptional leadership and curriculum development skills.
Dr. Rathod’s impact extends beyond the classroom. He possesses a proven track record of strategic management, evidenced by his successful leadership of both MBA and BBA programs and the academic strategy department. Additionally, his proactive leadership has resulted in the establishment and ongoing success of high-impact research projects that have generated valuable insights for government and educational institutions.

A prolific scholar, Dr. Rathod has significantly contributed to the field of marketing through his influential publications. This includes not only scholarly books and peer-reviewed journal articles but also impactful case studies that continue to inform academic discourse.
Dr. Rathod’s global perspective is further bolstered by his active participation in international academic conferences and development programs.
Beyond his research contributions, Dr. Rathod is a dedicated academic mentor. He has fostered the development of eight Ph.D. candidates, with three successfully completing their doctoral programs.
Dr. Rathod’s influence extends beyond academia. His participation in core committees within educational and research institutions demonstrates his expertise in shaping policy.
Furthermore, Dr. Rathod possesses extensive experience in designing and delivering engaging e-content for MOOCs on consumer behavior, advertising, and brand management, showcasing his ability to translate academic knowledge into practical applications.

Designation:

• Principal

Experience:

• 22 Years

Qualification:

• BBA
• MBA
• Ph. D

International Exposure:

• On Invitation, chaired the panel and addressed the audience on the topic, “Bottom of the Pyramid and Rural Entrepreneurship” at The Second Annual Higher Education/University Symposium on Entrepreneurship, American University of Afghanistan, Kabul, April 24-25,2019. 

Expertise as a Trainer

• Dena Bank, Staff Training Centre, Ashram Road, Ahmedabad
  Invited as a trainer by Dena Bank, Staff Training Centre, Ashram Road Ahmedabad. The programme was conducted with an objective to provide pre-promotion training to Officers of Grade I and II. ( June 2 and June 9,2016).
  Trained more than 400 officers of Dena Bank on the following topics for which the participants provided very positive feedback.
  • Using effective body language during interviews
  • Facing interview successfully and
  • Preparing for Group Discussion
• Gujarat Social Infrastructure Development Society ( Govt. of Gujarat)
  Trained 90 participants by sensitizing them with different aspects of Human Development Indicators related to health at a two days state level workshop sponsored by GSIDS, Gandhinagar and organized by NICM, Gandhinagar. (December 29 and December 30,2016).

Guest Lectures Delivered as a Subject Expert at National and International Level:

• 1.On Invitation, served as a Session Chair at National Conference on Elevating India’s Business Landscape: Exploring Sustainable Development Opportunities through Technology Transformation by 2047, organised by S V Institute of Management, Faculty of Management, Kadi Sarva Vishwavidyalaya, Gandhinagar, March 1,2024.

  2.On Invitation of All India Council for Technical Education (AICTE), delivered an Expert talk on ‘Why We Should Embrace Design Thinking Tools in Tourism for Vikasit Bharat@2047’ under the lecture series – Amrit Kaal Vimarsh Vikasit Bharat @2047 organised by State Institute of Hotel Management, Sidhpur, Gujarat, February 28,2024.

  3.On Invitation, delivered an expert talk at National level Webinar on “Recent Changes in Commerce Education -Impact of Digital Advancements” organised by Sir C R Reddy College,Eluru (An Autonomous College in the jurisdiction of Adikavi Nannaya University, Rajamahendravaram), September 4,2023.

  4.On Invitation, served as a Track Chair-Marketing at International Virtual Conference, Changing Paradigm in Management (CPIM 2022) organised by Chimanbhai Patel Institute Management, Ahmedabad, September 10,2022.

  5.On Invitation, chaired the seminar as a keynote speaker, addressed the audience at ‘National Level Seminar on Hospital Administration in Post Covid Era’ organised by Department of Hospital Management, HNG University, Patan in collaboration with U.N.Mehta Institute of Cardiology and Research Centre, Ahmedabad and Academy of Hospital Administration, Noida, July 3,2022.

  6.On Invitation, rendered my service as a resource person and addressed the participants on the topic, “Informational and Affective Influences of Sensory Marketing on Consumer Purchase Decisions” at UGC- Human Resource Development Centre, Gujarat University, Ahmedabad, September 12, 2020. E-content was also developed for Online Refresher Course in Commerce and Management.

  7.On Invitation, chaired the seminar as a keynote speaker, addressed the audience on the topic, “Shifting Travel habits of Vacationers: Uncovering the Millennial mindsets” at United World Business School, Ahmedabad, November 19, 2016.

  8.On Invitation, delivered a guest lecture on ‘The AHA!!!! Moment in Marketing: The Wakeup Call’ at V.M.Patel College of Management Studies, Ganpat University, Kherva (Gujarat), February 2, 2012.

  9.On Invitation, chaired the seminar as a keynote speaker, addressed the audience on the topic, ‘Consumer Centric Marketing Communication-2012 and Beyond’, at Ambaben Shankarlal Bechardas Patel College of Business Administration, Unjha (Gujarat), January 6, 2012.

  10.On Invitation, chaired the seminar as a keynote speaker, addressed the audience on the topic ‘Profiling of the customers according to the Blood Groups: An Indian Perspective’, at BBA College, Unjha (Gujarat), February 23, 2010.

PATENT PUBLICATION:

• 1

RESEARCH PUBLICATIONS:

• Prof (Dr.) Harishchandra Singh Rathod’s research papers are indexed in Scopus and accredited by the ABDC (Australian Business Deans Council), underscoring his cholarly achievements and expertise in the field. Additionally, he has notable publications in UGC CARE listed journals.

Key appointments:

• 1) Advisor to Gujarat Public Service Commission (GPSC) as a Subject Expert for interviews of Industries officer, Class-II, under Industries and Mines Department (October 11,2023).
  2) Advisor to Gujarat Public Service Commission (GPSC) as a Subject Expert for interviews of Industrial Promotion Officer, G.S.S., Class-II, under the Commissionerate of Cottage and Rural Industries. (27th and 28th September,2021).
  3) Member of Board of Studies in Marketing Management at Charotar University of Science and Technology (CHARUSAT).
  4) Appointed as a member of Doctoral Research Committee, Gujarat Technological University, Ahmedabad for a tenure of three years, effective from October 30,2021.
  5) Appointed as an Associate Dean of the Faculty of Management Studies (Zone 2), Gujarat Technological University, Ahmedabad for the tenure of three years, effective from May 2021.
  6) Member of Academic Council in Faculty of Commerce at Parul University, Vadodara.
  7) Member of Board of Studies in Management, Commerce, Computers and Information Technology at The Global Open University, Nagaland ((A State University established by the Government of Nagaland).

PhD Supervision:

• 3 Students have been conferred with PhD. 5 Students are pursuing PhD

Membership of Professional Bodies:

• Life Member of Indian Society of Training and Development (ISTD), Ahmedabad Chapter.